Technology Commercialization

Stage 1 - Investigation

Investigation is the exploration stage during which OSU researchers disclose their invention to the OSU Research Foundation's Technology Development Center (TDC). TDC performs a thorough evaluation of the disclosure to determine the initial commercial viability and protectability of the invention.  TDC works with OSU researchers to then determine the most appropriate path to protect the OSU intellectual property.

Stage 2 - Feasibility

Feasibility involves research to determine the utility and validity of the invention. During this stage, laboratory prototypes are developed and efficacy is determined with help from TDC's Technology Business Development Program's up to $50,000 gap funding awards to the university. OSU Research Foundation's Cowboy Technologies works with select OSU researchers to develop business models and go to market plans if the market, people, and technology appear viable for a startup company to commercialize the OSU technology.

Stage 3 - Development

Development of an invention involves the creation of customer representable alpha and beta prototypes. Prototypes undergo testing to characterize performance and are evaluated by prospective customers to validate a strong value proposition. Cowboy Technologies provides >$50,000 sponsored research investments to mature the technology at the university, and also seed investments in startup companies when market, people, technology matches are identified as a strong path to commercialize the licensed OSU technology.

Stage 4 - Introduction

Introduction and initial sales of the minimum viable product, validates its value proposition relative to the competition and the ability for the startup company to reach its customers in an initial target market. Cowboy Technologies supports the startup company through ongoing business advisory services, non-dilutive grant funding assistance, seed capital investment, and preparation and positioning to raise new capital from other aligned investment partners.

Stage 5 - Growth

Growth expands the technology from an initial minimum viable product and initial target market to adjacent products and market applications and other market segments. Customer interest and sales leads are increased through growing demand generation activities and brand recognition in the market while customer reach is increased with expanding sales channels.

Stage 6 - Maturity

Maturity is reached as the technology saturates at its overall serviceable available market through its multiple product and application derivatives, in their multiple market segments.